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Every business, whether small or large, needs to embrace technology to remain relevant in the increasingly competitive world. One aspect of technology which should be part of the overall business plan is a website.
Having a site is one of the most effective ways businesses can promote themselves as well as their brands. However, for a site to be successful, it needs to communicate the vision of the business and also be user-friendly.
Here are some Web Design Tips which can help small business owners design their sites more effectively.
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Web Design Tips For Small Businesses
1. Avoid Flash
Many people are tempted to use Flash to create attractive graphics and great animations for their business sites. However, though such images might actually look good on your site and grab the attention of visitors, they come many downsides.
One of the biggest disadvantages of Flash animations is that they usually take a long time to load. Most internet users are very impatient and will not waste their time waiting for a page to load. In addition, Flash animations might only end up distracting visitors from the main purpose of your site.
It is therefore advisable to avoid using Flash in your web design as much as possible.
2. Adopt a minimal approach
Many small business owners try to attract visitors by filling their sites with as much content as possible. However, in most cases, this strategy does not work.
When visitors are assaulted by all kinds of content and media on your pages, they are likely to get confused. Nowadays, having a minimal web design is the best way to go; black text, a white background and a few images. In addition, avoid having too many pages.
In many cases, a simple homepage, ‘Contact Us’ page and ‘About Us’ page would suffice. Such a web design does not distract visitors and allows them to focus on the product being promoted.
3. Use colors properly
Keeping your site basic does not mean that it has to be dull. Colors can be very effective in making your site vibrant, thus attracting visitors.
However, don’t just use color for the sake of it. Choose colors which match your business, as well as brand. This will make your site stand out among many others and become more recognizable to customers.
4. Create a logo
A logo is very crucial for any business. In many cases, this is what remains in the minds of customers for a long time. Therefore, you need to take time to create a logo which represents your business appropriately.
Use the right combination of colors and keep the web design as possible as possible.
When it comes to business site design, call-to-action buttons are a very vital element. Such buttons play a key role in converting visitors to leads, and subsequently to customers. Hence, you need to ensure that the call-to-action buttons on your site are as attractive as possible to entice visitors to click on them.
You could consider having them in a color such as orange which have been proven to enhance the visual appeal of such buttons. In addition, it would be advisable to place such buttons above the fold on your site’s pages. This will enable visitors to see them even without scrolling.
6. Have a blog
Offering fresh and useful content can be a very effective way of generating traffic to a business site. One of the best ways of doing this is by having a blog which offers regular insights and information on your industry.
Remember to use popular keywords which will make it easier for people to find you through search engines. In addition, you need to include a link to your blog at the end of every post.
