How to Find Potential Customers on Social Media And Doubles your Profit

One way to appreciate the power of being at the heart of your online community like Social Media sites is to think about finding a supplier.

Suppose you’ve got an outdoor clothing website, and you do a nice line in waterproof jackets. There are many ways that customers might find you.

Such as:

• Asking friends for recommendations.
• Asking for recommendations on Twitter, Facebook, Google+ and forums.
• Doing a variety of searches on Google – for example waterproof jacket, outdoor clothing, outdoor gear, waterproof clothing, climbing gear, hiking gear and so on.
• Searching for a local supplier by using a place name in the search.
• Searching for the brand name of a well known manufacturer.
• Visiting blogs and other sites that offer reviews and recommendations (and then following a link).
• Browsing a news or magazine site.
• Picking up a backpacker or mountaineering magazine from a newsstand.

Why You Need Social Media To Find Potential Customers?

e-Commerce sites to shopping review sites: Through asking these questions, a variety of different sites will be suggested. Now imagine thousands of potential customers, doing variations of these searches.

They’ll come up with a vast number of websites from straight e-commerce sites to shopping review sites. These sites make up the online community around outdoor clothing.

Sites are inter-linked from multiple sources

Many of the sites will come up time and again from multiple sources. They’ll be linked to, and in turn link out to, many different sites (including each other).

The more often your outdoor clothing site appears and gets linked to, the higher its brand recognition, the higher its reputation will be, and the higher the likelihood that a customer will click through.

Presence in your online community

So to be successful, your site needs to have a strong presence in your online community. And to appear, you’ve got to have mentions and links from the online community.

You have to get links from e-commerce sites, blogs of every description, forums, trade magazines, consumer magazines, general and specialist news sites, resources lists, directories, social media sites, trade associations, consultants, experts and commentators and many others.

Work actively on Social Media Community

That means you have to actively work to establish your position in the community.

And that’s what effective link building actually does. So how do you find your online community or Social Media? Of course, you can do online searches for the top blogs in a particular industry or you can hunt directories to get lists of link prospects.

However, this is an inefficient way to look for prospects. First because you won’t have any objective measure of the quality of a site; second, and most important, is that you’ll not know whether they actively link out to other sites in your industry.

How To Identify Online Community or Social Media

To identify the online community, you really have to use a link analysis tool. With a tool such as Link Builder you can:

• Find out who is linking to the major sites in your industry, particularly those with a high public profile. The higher the profile, the higher the number and quality of other sites who link to it.
• Search on Google using popular keywords in your market and then look at who links to the pages that are returned in the results, and the root domain on which the page sits.

You’ll then know that all the returned prospects link to at least one other domain in your industry, and therefore are a realistic prospect for you to chase.

You’ll find there is a huge variety in the types of sites that link, and the reasons they link.