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Social media and search engine optimization are inextricably linked. To stay relevant and innovative, social media outlets and search engines rely on and learn from each other. And the web sites that embrace the connection between the two can benefit by using the two in tandem. Read how Social Media Usage is On The Rise.
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Impact of Social Media on SEO
The Social Media SEO Strategy
Search engines like Google and Bing are continuously getting smarter and can interpret links and user data better now than ever before. The algorithms used by the search engines to rank results are learning how people use the web and treating links differently based on their use.
The value of editorial links that are truly organic will continue to increase, and the ones with a strong social media strategy receive editorially-earns links each day.
Agile brands that publish content on the web and work to build communities of subscribers have an advantage over those who try to build links through sheer number and static content. Successful brands condition their communities to anticipate quality content and stand prepared to share it with those in their social networks. Therefore their growth will be both organic and exponential.
Fresh Content Equals More Traffic
Because people are so accustomed to social media sites that change from minute to minute; a static site that has no fresh content will be unappealing. Plus, people will return to sites with fresh content more often than static sites.
Most importantly, though, the search engines prefer sites with frequent updates. Consistent updates will result in a site being indexed within hours of the new material’s posting.
Social Media Strategies Are Highly Sustainable
As long as a web site nurtures its community and function honestly, its social media strategy will last for the long haul. Those who are truly invested in the subject matter will never run out of fresh ideas and content to offer its community.
And community members who are engaged and involved in your niche will want to see their community succeed. They seek out like-minded individuals through social media methods and are highly likely to link through blogs and other web tools.
Google Knows
Google knows what everyone else knows. A personal endorsement from a friend, loved one or colleague goes a lot further than the same information from any number of complete strangers.
So, with the introduction of Social Search, Google gave sites a way to jump up the search engine rank pages quickly. A re-tweet from a highly regarded source such as the Huffington Post or a share in Google+ circles can catapult a site up the charts.
Post Articles On Social Media
Post articles on social media as soon as possible. Tweeting material helps it get indexed faster. So set articles to automatically post on Twitter as well as Google+, LinkedIn, Facebook and others. That will help the content to get indexed quickly.
Social shares work in SEO’s favor because the endorsements they grant are similar to direct inbound links. That’s why it’s vital to create shareable content. Go a step further and put Facebook Like, Pin It, StumbleUpon and Google +1 buttons on everything possible.
By relying on social media strategies to grow a sites’ reputation, start ups and new players have a better chance of knocking older, more established sites further down the ranks without resorting to a years-long SEO campaign using highly competitive key words.
