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The anchor text that comes to your website is the text that is used to link to your site. This is very important for various reasons and should not be overlooked.
Whether you’re experienced with anchor text or not, it always helps to know why something is important and why it works. Below are a few reasons why anchor text is important and what you can do to implement it:
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Reasons why anchor text is important
Great For SEO
One of the most obvious reasons you should be putting your keyword in the anchor text is because of SEO. Having your keyword in your anchor text helps Google to know what your website is relevant for and where it should rank you. When you are using your specific keyword it will help for SEO purposes and help people as well as search engines know what your website is about.
Relevant
Having relevant anchor text means that people will be more likely to pay attention to it. This means a higher click through rate and more traffic coming to your website. Doing this is vital as many people online are fickle and don’t want to pay attention to something for a long time. This is why having your anchor text in the link is important as it will enable the users to know straight away what your site is about and how it can help them.
If you think about it, people will be more likely to click on anchor text that is relevant such as ‘cheap car insurance’ over something such as ‘click here’.
Gain More Traffic
Besides just getting traffic through the extra click throughs you’ll get from a relevant link you’ll also get more SEO traffic. If you’re anchor text is placed on a highly authoritative website that is similar to your niche you will be rewarded in the search engines. This is even more the case if the content accompanying the link is of high quality.
Start by contacting highly authoritative websites to see if you can get content on their website. For this to work you should have good content that people want to read and have your anchor text placed inside.
Seems More Legitimate
Having proper anchor text makes your website seem more legitimate and professional. This even extends to your internal linking practice. When you are linking up your webpages and clearly describing what they’re about it will look better and be cleaner.
Whenever you are thinking about linking to one of your pages on your site, always try and be descriptive and describe what the page is about. In doing this you should also include your keyword to give it more internal linking power. This should be used to guide your users to important pages on your site and help them find interesting content.
These are all some of the reasons why you should start being more descriptive with your anchor text. In doing so not only will you attract more traffic, you can guide your users to better content and be seen as more professional.
