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Nike is one of the world’s largest athletic footwear, equipment, apparel, accessories, as well as services provider that is worth over 10.5 billion dollars. They are considered to be the most valuable brand within the sports industry and continues to see a rise in growth.
A large part of their success is due to their amazing marketing and how they implement their strategies, so let’s take a look at a few of them to comprehend how they affect their growth.
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Marketing Tips To Be Learn From Nike
Sponsorship
The most noticeable marketing strategy most people will see is that they have a lot of sponsorship deals and endorsements that they use to promote their company as well as products. From professional athletes, professional teams, collage teams, and many more, they are able to appeal to the audience and fans of sports to increase their exposure.
It is a very great strategy because it increases brand recognition as well as makes Nike look as a more trusted company compared to their competitors.
Although a lot of us that own businesses won’t be able to sponsor the same level of professionals, we can still consider talking to local celebrities and businesses to endorse our products. Once we have an endorsement we can use it to appeal more to our potential customers by advertising the endorsement on our websites, business cards, and any other place that is public.
Once your company starts to get recognized it will then become much easier to find more popular people to endorse your business, it just takes a little while to get started.
Brand Promotion
If you have seen a lot of Nike’s advertisements you will notice that they tend to promote Nike as a company and not a specific product. This is because they have a lot of different products and services, so by promoting the brand, their potential customers will pick them for multiple different products instead of just one.
Nike’s brand took years and a lot of resources to get it where it is today, but it was all worth it because now when someone is thinking to buy new shoes or apparel, they think Nike.
Promoting your brand might seem like a costly campaign but it doesn’t have to be. There are multiple ways that allow us to advertise for little to no money on the internet. For example, making a promotional video and submitting it to all the free video sharing websites. Millions of people go to these types of sites every day, so why not make a video to try and attract some to your company?
There are many other ways to promote your brand, and by doing this, you will be able to shine a better image of your company at the same time as promoting your products and services
Content Marketing
This type of marketing ties really well with brand promotion, and Nike does use it a lot, so I saw it fitting to write about it. Content marketing has become one of the most effective ways to reach consumers and grab their attention.
Almost every large company has massive budgets dedicated to this specific marketing strategy. The great thing about this type of marketing for small businesses, is that it doesn’t have to cost anything. Although having a budget would really help, it is not required to increase your customer base.
You will notice that almost all businesses have blogs, podcast, weekly videos, and other types of content. They use quality content to attract an audience then continue to create content for them and at the same time promote their company, products, and services. It is a win-win strategy, you get to promote your stuff and your audience doesn’t mind because they are enjoying the content. If you are just starting to get into the world of content marketing, it can be a bit confusing at first but will soon prove to be very effective.
The best way to start is by starting a blog about the industry you are in. If you can come up with quality content that is relevant about your industry, you are going to see an audience in no time. Don’t start by promoting your stuff right away because that might seem a little pushy and scare off readers.
Start by just making content that is truly good for your target audience, and then once you have a good amount of readers, slowly start promoting. Starting a blog doesn’t require much work at all, just set up a free content management system on your website and within minutes you could be posting stuff.
Another good strategy is to have a profile active on all of the popular social networking sites. Once you have posted some new content, whether it’s a blog post or a video, you can link it all of you profiles, increasing the overall exposure your content gets. The more people that see the content, the more chance you have of converting them into loyal customers.
Quality Products and Services
Nike is well known for their superior quality. By providing consumers with stuff that can last them as long as possible, they are able to keep them as loyal consumers who will purchase more products in the future.
Those customers could also tell their family and friends, giving them more future sales. Word of mouth can be one of the best ways your company can grow, so give your customers a reason to be loyal to you and you will start to notice more and more people being referred to your business.
If you have no control over the quality of your products, try adding something with them to make consumers remember and enjoy purchasing from you.
For example, if they buy your products they have a chance to win something or give them a free t-shirt, stuff like that will go a long way in convincing someone to buy from you instead of your competitors.
