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Let’s discuss top 10 mobile marketing strategies. Mobiles are going to be future of marketing. In next 10 years every person will have a hand held device.
So it is smart enough to target customers with mobile phones. You could only reach out to customers if you have better strategies for mobile marketing.
Competition is very tough and you need to stay ahead. You should be innovating new methodologies in order to succeed.
If you are a marketer and asked to target only mobile users then you need some strategies if your campaign had to succeed.
Otherwise there is no chance of succeeding. Here are 10 best practiced strategies for mobile marketing.
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Best practiced strategies for mobile marketing
1. Mobile Advertising
Direct advertising is the simplest way to target your customers. Mobile advertising is a bit different than other conventional forms of mobile marketing because it is much targeted and strategic.
You can target right people, at right place on right time. This could give you maximum returns for the campaign you are running.
There are many platforms that allow you to advertise. You need to choose right platform which can serve your purpose.
Hence, direct advertise is still very good strategy for targeting mobile customers.
2. Voice & SMS
You could link the phone number of customers to your website and send voice messages to them. It is going to give your company much needed information about the future prospects.
Later you can covert these prospects into customers. So voice is still an effective way for mobile marketing.
Similarly, SMS or texting still works well. You might have received tons of messages from telecommunication and other companies offering tariff plans.
You could also run your marketing campaign on mobile through texting or SMS. It is still very powerful and cost effective.
3. Mobile mCommerce
In next 5 years, most of the online sales would occur through the mobile devices. Major retailers of the world are now very serious about targeting their customers online with hand held devices.
Mobile web development is expanding rapidly and you are going to see more 3 tier websites which are designed only for mobile users.
Shopify is an example as it is fastest growing mobile enabled eCommerce solution.
Therefore, mobile mCommerce would be a great mobile marketing strategy.
4. Mobile Social Media marketing
Every hand held device comes integrated with top Web 2.0 sites like Facebook and Twitter.
Hence, you cannot afford to overlook the importance of Social media for mobile marketing. You have to be present on Facebook and other social platforms like it.
Facebook provides platform for advertisers targeting only mobile users. So if you have a campaign to run then your presence on social media is very important.
As mobile users grow, you should focus on mobile social media marketing.
5. Mobile Video Marketing
Although video marketing is quite a popular form of marketing not just for mobile users but also for desktop and laptop users.
Here, you need to create good videos which targets only mobile users. Videos must be created according to the taste of mobile users.
It must be short and objective made for the certain purpose.
6. Location based services
Location based services helps you to know whereabouts of a mobile user and you need to create an ad according to it.
You need to build certain type of location based applications. It shall give complete information about the whereabouts of the user.
If you know then you could target the person with relevant ads. Suppose if he is in a bank then you could advertise for a banking company.
Therefore, location based services are an excellent way for mobile marketing.
7. Mobile Niche or community based marketing
Now, we are narrowing down our mobile marketing strategy. You have to aim at a group of people who belongs to a certain community.
If you know they are from a particular community then it would be easier for you to advertise most relevant products to them.
It certainly increases your sale because you have narrowed down your customers. Once you identify them then it would be lot easier to increase your sales.
However, community based mobile marketing requires a lot of research.
8. Mobile Coupon Marketing
Sales coupon at discounted rate is a great way to lure customers to your shopping stores.
Mobile coupon helps you to put coupons directly into the hands of your customers. These coupons could easily be consumed by smartphone and other mobile users.
Mobile coupon helps you to save a lot of money from printing costs, TV advertising and other forms of advertising.
Therefore, you need to target mobile coupons for an effective mobile marketing.
9. Mobile Viral Marketing
Mobile Viral marketing is same as other forms of marketing. You need to create content which goes viral, especially with the mobile users.
You must have great content that can be shown to mobile users.
10. Mobile Applications
You could leverage compelling application to get most out of mobile marketing.
If you want to go mobile then you should have following things
QR Codes
It makes simple for managing all the data you collect. QR codes help you to implement calls to action that are for real world.
You could use QR codes in many ways to get more customers.
Facebook Mobile Ads
Any business should have a strategy for Facebook mobile ads. It targets directly to mobile users.
It gives you better results compared to other mobile ad platforms.
Yelp
Your business information on Yelp should be accurate and up to date.
Use it for mobile marketing.
MailChimp
This email services gives you mobile friendly templates to target right customers.
ShortStack
It helps you to tell user accessing an application from a handheld device is getting right content based on their device.
You can use all these tools to run an effective mobile marketing strategy.
Mobile marketing is the future of marketing. So it is better to learn and implement above mentioned 10 strategies.
Some of them are well know and easy to learn but some needs more learning and practice. So if you learn now you could reap the benefits later.
