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Many of the people consider the method of counting of different local or organic results by the search engine giant – Google as a simple thing; however, the fact is it employs complex procedures to count the search results and the blended local results. Hence it’s not the old KG class counting rule, which is adopted to count the results but much complex than you can even imagine.
This you cannot just understand by some theoretical concepts but via the help of some good examples, which we would be discussing in this post for your better and smarter kind of understanding. Now, let’s check the complete overview of how Google counts the local results in the following ways.
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How Google counts the local results
Start with an example
As you know, seeing is very much believing, hence taking an example would be a wiser deal. For instance if you check the personalized kind of search results of the keyword – ‘psychologist’, you would end up seeing the results for the same, however, titles, links and pins would be seen to make things simple.
You can get both the total number of results along with the other different organic results. However, if you look the local results for this keyword closely, you may end up finding it as a blend of truly local results as well the organic results (that are also considered more often as local results).
Figuring out the blended results
You must be aware of the start URL parameter from Google. Even if you do not ever think of entering the same manually you can still use the same any time as it helps in segregating the search result pages of Google. Hence you see the basic query appearing like – https://www.google.com/search?q=psychologist then the result you find comes into two pages that appear like this – https://www.google.com/search?q= psychologist&start=10.
Unlike the many coders, Google also work in terms of starting with zero, hence for the number of traditional search results of the number “10” basically means the 11th result. To make things a bit interesting, if you change the start parameter to be different than the multiple of ten then you end up getting stripped down organic result page, which starts with an absolute specified position.
To put in other words, setting ‘start=9’ simply result you a web page with no local results, which starts at 10thorganic ranking.
Getting the Actual Rankings
So the results you come across, you can make out how the search results appear without any influence of your local listings. If you check the list of results, you could find some of the sites moving up to rank one by carrying out some adjustments. The blended result comes out into different ranking with general search at the top while the local ones in the middle is followed by the same one.
So, you can end up saying that the original ten organic results coming along with specific number of purely local results. This will therefore help you in understanding your campaigns more precisely and check the place where you are ranking and locations wherein you easily improve.
The remaining purely local listing for instance may not carry effective SEO since they fail to appear over the organic listings while you tweak the code, however, these are simply optimized properly for the local results. Meanwhile, you can see the blended results good in terms of optimization as it is seen over both the listings.
The end result
Google hardly focuses over one factor to rank any site for organic or local search results. Both of these are seen overlapping, which will continue to progress giving you a better personalized search. You are supposed to optimize in a much better way if you get the chance of appearing over the first page of the search results. You can still make your targeted site over the first page of the Google search results even in case if you see any hassle in dividing the organic search listings.
By focusing over the local may help you in getting the local search listing over the first page of search results. It is therefore imperative to update your business listing over Google Plus Local as it help your marketing campaigns find the visibility over the first page even if you end up optimizing for the organic search. By optimizing for local results can also help in influencing the organic rankings and thus help in moving up considering the blended nature of different current search algorithms.
Final word
In this way, you can find Google counting the local results for different search queries. So now, you can understand how things go behind, which is certainly not the counting method you learnt in your schools.
