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If you’re considering becoming a Google AdWords consultant, or perhaps setting up your own online marketing company, then Scunthorpe appears to be the place to go.
Google has awarded Scunthorpe the prestigious title of Britain’s eTown, after it showed the biggest growth in the use of AdWords during 2011.
The town used to be famous for its iron and steel works, but as those industries die down, the people of Scunthorpe have proven that they are resourceful and creative, and have adapted to evolving technologies to carve out a new niche: online marketing.
Page Contents
Google Names the World’s Web Friendliest Towns
Making the Most of the World Wide Web
Advertising on the Internet can be a tricky business. The Internet offers a level playing field of sorts, with small companies and big businesses operating on the same level. Success and failure is not so much a matter of resources as a matter of brain power, creativity, and the quality of your product. Google ’s eTown awards were designed to prove this concept, by looking at the areas that had most embraced the potential of the World Wide Web. One would have expected London to scoop the UK award, but instead it turns out that Scunthorpe was the king in the UK. As a comparison, Caen took the award in France, and a small coastal city called Elblag held the top-spot in Poland.
Make 2012 Your Year of The Web
If you have an online business, why not make a New Year’s resolution to embrace the potential of the web? If you’re not sure how to make the best use of search engine marketing, or don’t know how to proceed with AdWords, then why not hire an online marketing company? Outsourcing your marketing to a Google AdWords consultant could actually save you money in the long-term.
Online marketing is a great way to bring targeted visitors to your website. Done correctly, online marketing will not only increase the number of visitors that your website gets, it will ensure that the visitors that see your site are people who are interested in the product or service that you have to offer.
A poorly managed online marketing campaign can be expensive: both in terms of the amount that you spend on advertising, and in terms of server resources. A well-run campaign, however, will pay for itself quickly, and help your business grow. You don’t need a huge budget to run a Google AdWords campaign. If you just want to test the waters, explain that to your Google AdWords consultant, and they’ll help you to set up a short trial run. You can always re-invest some of your earnings from the campaign to keep it ticking over.
Whether you decide to outsource your campaign, or do it in-house, the important thing is that you get started. Even if your competitors don’t have a strong web presence yet, that’s not to say they aren’t feverishly working on their site, and their marketing, right now. If you want to stay ahead of the competition, then you’ll need to develop a strong online presence.
In the UK, the unassuming town of Scunthorpe scooped the award. Google has given its ‘eTown award’ to towns across the globe.
